Sydney Evan Online Privacy Notice (“Notice”)

Effective Date: [September 25th, 2025]

SYDNEY EVAN (“SE,” “we,” “us,” or “our”) respects your privacy. This Online Privacy Notice describes the types of personal information we collect at the SE website [www.sydneyevan.com] (the “Site”), how we use that information, and with whom we share it. It also describes the choices available to you regarding our use of the information, the steps we take to safeguard your information, and how you may contact us about our privacy practices.

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INFORMATION WE COLLECT

Information you provide:

• Contact details (name, address, telephone number, email)

• Date of birth and anniversary date

• Login credentials for the Site

• Payment details (e.g., credit card)

• Mobile number for order updates and optional SMS/text marketing

Automated information:
As previously outlined in your current Notice (cookies, server logs, pixels, plug-ins, analytics). This section remains the same but should now also note that automated collection may be used to customize SMS consent forms and frequency capping.

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HOW WE USE INFORMATION

We may use your personal information to:

• Sell products and services, process orders, and manage accounts

• Provide confirmations, invoices, and order/shipping notifications

• To the extent permitted by law and with your consent, send promotional emails and SMS/text messages

• Respond to inquiries, provide customer service

• Analyze and improve our business operations

• Protect against fraud or unlawful activity

• Comply with legal obligations

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SMS/TEXT MESSAGE COMMUNICATIONS

We may use your mobile number to send you:

• Transactional texts (e.g., order confirmations, shipping updates, account alerts)

• Marketing texts (e.g., exclusive offers, collection launches) only if you opt-in

Consent & Opt-In

• By providing your mobile number and expressly opting in, you consent to receive recurring SMS/text messages from SE.

• Message frequency varies. Message and data rates may apply.

• Consent is not a condition of purchase.

Opt-Out

• You may opt-out at any time by replying STOP to any message.

• For help, reply HELP or contact us directly.

• We will honor opt-outs promptly and maintain a suppression list.

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INFORMATION WE SHARE

Unchanged from your existing Notice, but with clarification that SE may share phone numbers with SMS service providers (e.g., Klaviyo, Attentive, or carrier gateways) solely to deliver authorized texts.

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NOTICE TO CALIFORNIA RESIDENTS (CCPA/CPRA)

Updated to include:

• Right to opt-out of sale/sharing of personal information, including phone numbers used for targeted advertising

• Right to limit use of sensitive personal information

• Recognition of Global Privacy Control (GPC) signals

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NOTICE TO NEVADA RESIDENTS

Same as existing (right to opt-out of sale of personal information).

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NOTICE TO EU/UK RESIDENTS (GDPR)

Existing addendum remains, but update lawful bases to explicitly include:

• Consent for marketing SMS

• Legitimate interests for transactional SMS

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CHILDREN’S PRIVACY

Unchanged.

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DATA TRANSFERS & SECURITY

Same as your current language, but recommend adding:

• “SE takes reasonable measures to secure SMS/text message records, including opt-in/out logs, in accordance with applicable law.”

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UPDATES TO THIS NOTICE

Unchanged, but update date at top.

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HOW TO CONTACT US

Unchanged:

• Email: contact@sydneyevan.com

• Phone: 213-236-4444

• Address: 860 S. Los Angeles Street, #1008, Los Angeles, CA 90014